Mobile UX Design Trends to Look Forward to in 2018



User experience has always been the priority for app development firms. There’s no denying the fact that the app’s UX determines whether an app visitor keeps or deletes it. User experience is one important factor that will either help you mint money or will leave you in ruins.

A lot of web applications and mobile creations go in vain predominately due to flaws in user experience. Hence, it is a concern to look into for mobile app developers so that start-ups don’t wobble and keep steady throughout the course of action.
According to a survey, about 52% of users are less likely to engage with a brand that offers bad mobile app experience.
In this modern mobile age, it is indispensable to consider UX as one of the prime factors of mobile app development. For that, you need to be acquainted with latest market trends.

Here, we present the list of the top seven mobile UX design trends that most mobile app developers would focus on in 2018 and you should too in order to stand a chance of gaining new users and retaining the old ones.

Mobile Design Trends for 2018

#1. Personal touch

Like 2017, users would want personal attention in 2018 too. Based on the gathered user data, you need to devise a design scheme that impresses users of your app and with which users can get attached to in some or the other way. This, in turn, will make them come back to your app again and again. Creating a personalized experience will help you interpret users’ pain points and the areas that impress them the most.

Personalization can be achieved by the following-
  • In-app chat for personalized solutions
  • Color and font scheme based on targeted age-group
  • Login memory feature for instant app login
  • Push notifications for enhanced and consistent engagement

#2. Content-focused mobile experience

A lot depends on how you include content and present on a relatively smaller screen. Apart from being informative, how you present the content holds the key. It would make your product a go-to destination for users beyond first-time use. App designers need to focus on the following pointers to win the mobile UX battle in 2018.
  • Clever use of white space
  • Removal of design elements that makes the design look cluttered
  • Font size and font family for small screens

#3. Videos add excitement

The New Year is likely to see a rise of video-based content. It has been observed and studied that videos captivate users more than text. And with the rise of smartphones and mobile technology, more users are hooked with sites like Youtube for tutorials, DIY videos, web series and more. The app designers should consider devising a video-focused mobile strategy to keep users interested and engaged.

#4. In-app gestures

There is a high possibility that in-app gestures will rule the next year. Users are tired of tapping on screens. They like it when an app allows them to drag, pinch and press on the screen for accomplishing tasks. The market demand is such that makes mandatory for mobile app development companies to ponder on including innovative gestures in their mobile products.

#5. Voice commands

The growth of voice assistants like Siri, Google and Alexa is a clear proof of the potential of interactive voice interfaces. It not only assists users but significantly boosts user experience. Hence, including voice commands to your app won’t be a false bet in 2018.

#6. Augmented Reality (AR)

We expect app innovators to include AR in the mobile experiences more than what we have seen till date. In recent times, the growth registered by AR apps is massive. According to Statista, the global AR market is likely to reach 90 billion U.S. dollars by 2020. Unlike earlier, AR is now used in a more practical manner. There are multiple apps that allow users to know how would a sofa look like in their drawing room or would the dress suit their body type? This notion will only gain momentum in the coming years.

#7. Native lock/unlock features for quick login

Another promising trend that is expected to govern 2018 is use of native lock/unlock features for quick app login. Touch ID and the recently introduced Face ID are likely to pick pace. More app developers are focusing on embracing their apps with such features as they don’t just enable users to get inside the app quickly but add to the safety front big time.

The Bottom Line

Foreseeing the above pointers can help you strategize better, make products that are loved by the end users and grow your business by leaps and bounds. There is a wide range of opportunities and possibilities for app designers to exploit. A comprehensive approach to innovating things can help you lead the pack and win users like never before.

Comments

  1. Wonderful article. It's very useful.
    It looks like you have put lot of work into this.
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